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[English Market Research Report] Smart Home

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Smart homes are reaching a stage of maturity, with nearly half of internet households in the United States owning core smart home devices. Companies related to smart homes need to rethink their products and strategies for a more mainstream purchasing audience. Many consumers are experiencing "smart homes" through one or more point solutions that address individual pain points, rather than experiencing an intelligent home as a whole. This report summarizes consumer purchasing behavior and preferences from a survey on smart homes, including trends in ownership of smart home devices, purchasing plans, usage patterns, trends by device type, NPS (Net Promoter Score), and return trends.